Paul G. Ruff IV, MD FACS

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“Sometimes in talking to a patient, I realize that what bothers them the most is not necessarily what they initially pointed out. I spend a lot of time working to understand how a patient sees her or himself. When I can put myself in my patients’ shoes, and work to see them through their own eyes, then I can truly create what is in their minds eye. Patients are not a blank slate. They do not come into my office and I do what I think is right. Instead, I strive to achieve what the patient sees through my hands by choosing the right medical treatment. I also find that it is just as important to tell a patient when his or her expectations are not possible or appropriate. Communication with my patients is key. My goal is for patients to feel as if they are talking to a friend when they come to me with their concerns. I love my job. I believe that as long as you enjoy what you do, and everyone around you is happy, then you know that you are doing the right thing.”

West End Plastic Surgery in Washington, D.C. is dedicated to improving quality of life. Our goal of restoring and rejuvenating our patients will be guided by the principle that all individuals deserve to be treated with dignity, respect and courtesy. We will constantly strive to uphold our values and are committed to promoting health, preventing illness and advancing the well-being of our community.

paulruff.jpg 2 years ago
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