Request for Proposals: DC Center Branding


The DC Center seeks qualified consultants or firms (“Consultant”) with extensive experience in branding and strong facilitation skills. Experience with 501c3, mission-driven, nonprofit organizations is critical; experience with LGBTQ+ organizations is preferred.

The project should include:

  1. An evaluation of The DC Center’s name, logo, tagline, colors, fonts, and associated materials, including logos;
  2. An evaluation of The DC Center’s new building space and program branding;
  3. Stakeholder engagement in the brand evaluation (community, staff, board, advisory board of new building) to ensure we are being inclusive; and
  4. IP/trademark/service mark review and guidance for new materials.

The deliverables should include:

  1. New organizational branding that may include a new name or acronym, logo, tagline, colors/fonts;
  2. Possible new program and building branding that is consistent with look/feel of new organizational branding;
  3. A brand standards manual that will guide staff and leaders in seamlessly executing the new branding; and
  4. Guidance on or templates for marketing collateral, including social media and website presence.

Learn more and submit a proposal by January 27, 2023.

Leave a Comment