Colleen Dermody is a strategic communicator, a marketing solutions counselor and a social marketing expert. She holds a Master’s Degree in Public Communication and a certification from the Search Engine Academy for search engine optimization strategy. Dermody has developed and implemented highly successful research, marketing and media initiatives for a long and varied list of corporate, non-profit and government clients including Aetna, the Michael D. Palm Center, Mautner Project, the National Lesbian Health Organization, the District of Columbia Department of Health, the New York LGBT Community Center, the Christopher and Dana Reeve Foundation, GlaxoSmithKline, Sunrise Senior Living, DC Tobacco Free Families campaign, and a host of others. Additionally, she has taught professional writing and management at the Master’s level for American and Central Michigan Universities.
Her 25 years of marketing and public relations experience includes serving as Vice President at Witeck-Combs Communications the nation’s premier LGBT marketing communications firm, and as Communications Director for the Center for Science in the Public Interest, one of the highest profile health and nutrition advocacy organizations in the United States.
Colleen is also well known and respected for her years of work in women?s issues and progressive advocacy communications having held senior communications posts with the Feminist Majority Foundation, the National Organization for Women and the Humane Society of the United States/Humane Society International.
Dermody is an accomplished forward-thinking leader with the demonstrated drive, imagination and interpersonal skills to launch strategic communications initiatives that deliver significant gains in profit, efficiency, prestige and competitive edge. She is a success-driven change agent credited with transforming outdated communications strategies into inclusive, flexible and potent marketing campaigns. Skilled in community outreach, business case development, advertising campaigns and budget analysis, negotiating, and cultivating relationships with diverse corporate, government, NGO, trade association, and media partners. Dermody is a gifted communicator capable of quickly building trust and cooperation among internal and external groups.
Dermody is a nationally recognized diversity expert for marketing outreach to diverse markets and employee recruitment and retention efforts. She has lead efforts to develop and implement national and international strategic communications programs resulting in increased awareness, visibility, sales and brand recognition. She has lead, advised, communicated, and collaborated across divisional/geographic boundaries on behalf of executives, opinion leaders, customers, scientists, business analysts, target audiences and media.